WORD-OF-MOUTH COMMUNICATION: A MULTI-DIMENSIONAL APPROACH
نویسندگان
چکیده
منابع مشابه
locus of control and word of mouth communication among consumer
word of mouth communications in marketing is one of the important informal communication tools between consumer of goods, service and organizations which is appointed with the researchers. the purpose of this study is to determine the relationship between locus of control with word of mouth communication between students of isfahan university. this is a survey study which it is samples were 243...
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The number of mathematical models measuring “Word-of-Mouth” influence in marketing has been quite limited so far. The authors propose a new model based on the theory of branching processes that provides a framework for the computation of the effect of specific marketing communication. It also takes into account “spin-off” referrals. This model measures Word-of-Mouth impact on marketing and also...
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Online reviews and ratings help consumers learn more about products. However, mixed findings have been found regarding the effects of ratings on consumer decision-making. Such lack of effect may be due to the limitation of single-dimensional ratings in transferring quality information. Since quality often comprises of multiple dimensions, some scholars have urged for multidimensional rating sys...
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a Massey University, School of Economics and Finance (Albany), PB 102 904, North Shore Mail Centre, Auckland 0745, New Zealand b New Zealand Social Innovation and Entrepreneurship Research Centre, New Zealand c Centre for Mathematical Social Sciences, University of Auckland, New Zealand d University of Rome “Tor Vergata”, Department of Economics and Institutions, Via Columbia 2, 00133 Rome, Ita...
متن کاملResolving service quality uncertainty through word-of-mouth communication
People use various information sources to resolve service quality uncertainty. This paper focuses on word-of-mouth communication among mothers. We conduct a survey of mothers with children in kindergarten to determine whether they use information from their friends on the choice of kindergartens and children’s clinics. We identify the factors that influence mothers’ word-of-mouth communication....
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ژورنال
عنوان ژورنال: ЗБОРНИК РАДОВА ЕКОНОМСКОГ ФАКУЛТЕТА У ИСТОЧНОМ САРАЈЕВУ
سال: 2017
ISSN: 1986-6690,1840-3557
DOI: 10.7251/zrefis1612039k